Who we are

We are the point of difference

Other agencies will tell you that their creative work is the best, their prices are the most competitive, they win awards for their fantastic ideas and they love their clients like their own families. We could tell you the same things – but we won’t.  We think that the only way you’ll find out how different we are is to work with us.  We care as much about the delivery as the concept – and sometimes even more, as we’ve seen many brilliant ideas in tatters after a project team mangles the operational aspects of taking it to market.

This is why our CRM team in particular has grown considerably in recent years, to support our clients who feel they have an extension to their in-house team in getting ideas off the ground. We’re proud to employ an expert, intelligent and pragmatic team of over 70 people, experienced in developing the businesses of large and small clients in many different market sectors.  Regardless of size or scope of project – or budget – we’re really passionate about working in partnership with our clients, and encourage healthy, honest dialogue from the outset to get the relationship off to the best start.

Alan Slaney - Chairman | Business Consultant

Alan Slaney FCMI FIoD MIBC

Chairman | Business Consultant

Alan’s background is in purchasing, mercantile law and sales development. As Chairman he supports the Board as well as being a retained strategic consultant for blue chip companies, including Dulux.

He has held roles as CEO and Board Director for several organisations and is currently a Director of TrustMark, a not for profit organisation licensed by government for consumer protection.

For over twenty years, Alan has been a Fellow of the Institute of Directors and Chartered Management Institute as well as being a Member of the Institute of Consultants. He has specialist knowledge and expertise in the construction and RMI sectors.

Di Slaney - Diversity Founder

Di Slaney FCIM

Diversity Founder

Di founded Diversity in 1998 as a consultancy business, expanding in 1999 to become a full service agency. Di has worked for 16 years across varied market sectors, helping clients large and small improve communications with customers. Di holds a BA Hons in English and European Literature, CIM Diploma in Marketing, Post Graduate Diploma in Business Research Methods and MA in Creative Writing.

She has been a Fellow of the Chartered Institute of Marketing for many years. Di is passionate about business and poetry; she writes prize-winning poetry in her spare time as well as running a smallholding for over 140 rescue animals.

Simon Elliott - Managing Director

Simon Elliott

Managing Director

Simon has over 12 years' agency experience, and previously worked client side in tourism marketing. He joined Diversity in 2003, working across a wide range of sectors including construction, travel, medical, healthcare, education, public sector, professional services and automotive. Simon has worked in both the Creative and CRM teams, championing their growth and business development in key markets.

Roles & Responsibilities

As Managing Director, Simon is responsible for both strategic and tactical support of client projects, in particular working directly alongside clients on innovation initiatives. Simon helps to take projects from initial brief through to full business launch and operation, bringing in the right supporting team from both Creative and CRM for delivery. Simon is passionate about client service, and brings his intelligent interrogation, rigour and enthusiasm to every business challenge.

Riah Skeldon - CRM Director

Riah Skeldon

CRM Director

Riah holds a BA honours degree in Business and Marketing. With a professional background working both client and agency side, Riah has an in depth knowledge of creative and design allied with strategic marketing and customer relationship management. She joined Diversity in 2013 to head our specialist CRM division.

Roles & Responsibilities

In her role as CRM Director, Riah is responsible for the operations direction of dedicated teams handling membership schemes for the redecoration, renovation, maintenance and improvement sectors with clients including Dulux, British Gypsum, Velux and TrustMark.

Sean McCluskey - Management Accountant

Sean McCluskey

Management Accountant

Sean has over 25 years’ experience in all areas of accounting, financial management and corporate compliance within an SME environment. Sean joined Diversity in 2016 to lead the financial performance of the business and fulfil the role of Company Secretary.

Roles & Responsibilities

Sean has overall responsibility for all financial and corporate compliance matters for our group of companies. In addition, he is involved in all areas of ISO accreditation procedures for the agency and clients.

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